Eric Morse: Professional Resumé

STRATEGIC MARKETING LEADERSHIP

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WARNER MUSIC GROUP

Dir. Direct to Consumer Marketing

Warner Music Group
New York, NY

Created and built the Direct-To-Consumer Marketing operation from scratch. Developed and produced all email, social, CRM, SEM, content strategy, and digital marketing services. Generated 6 figures of incremental income. Created the social marketing strategy that became the model for the music industry.

• Achieved 169% lift in email engagement
• Delivered millions of dollars in new revenue through digital channels
• Established and implemented industry-first social marketing strategies

Audio Network, US
New York, NY

Tasked with leading growth and brand awareness for a technology-driven content company, I developed an aggressive acquisition strategy; revamped event and sales marketing; doubled KPIs; initiated content-rich PR push.

• Broke YOY revenue growth records
• Produced 200% increase in web traffic and engagement
• Revamped event marketing strategy to deliver 150% return

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AUDIO NETWORK

VP, Head of Marketing

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AUDIO NETWORK

VP, Head of Marketing

Audio Network, US
New York, NY

Tasked with leading growth and brand awareness for a technology-driven content company, I developed an aggressive acquisition strategy; revamped event and sales marketing; doubled KPIs; initiated content-rich PR push.

• Broke YOY revenue growth records
• Produced 200% increase in web traffic and engagement
• Revamped event marketing strategy to deliver 150% return

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LYRIC FINANCIAL

Head of Marketing

Lyric Financial
Nashville, TN

Led go-to-market and partner/channel marketing for a growth-phase financial technology firm. Included branding, partnerships, digital, content, and events strategy.
• Created and managed lead-generation that brought in thousands of new leads
• Led channel marketing strategy with top entities in the field

Principle Business Enterprises
Bowling Green, OH

Hired to jumpstart direct-to-consumer ecommerce sales, I boosted every metric by optimizing customer experience, creating engaging content that drove high-click-through email marketing and nearly doubled organic search traffic.
• Boosted ecommerce revenue by 268% over two years
• Launched successful corporate website and brand site overhaul
• Boosted organic search traffic by 180%

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PRINCIPLE BUSINESS ENTERPRISES

Dir., Digital Marketing

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PRINCIPLE BUSINESS ENTERPRISES

Dir., Digital Marketing

Principle Business Enterprises
Bowling Green, OH

Hired to jumpstart direct-to-consumer ecommerce sales, I boosted every metric by optimizing customer experience, creating engaging content that drove high-click-through email marketing and nearly doubled organic search traffic.
• Boosted ecommerce revenue by 268% over two years
• Launched successful corporate website and brand site overhaul
• Boosted organic search traffic by 180%

AGENCY WORK

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ROSETTA MARKETING New York, NY

COPY SUPERVISOR:
CRM & WEB CONTENT

Concepted, wrote, and edited high-impact copy for top-tier consumer, financial, and healthcare brands. Created data-driven strategic messaging campaigns, including highly segmented CRM campaigns. Boosted consumer retention rate over 150%. Clients include:
• Fossil
• KraftMaid
• Citizens Bank
• Amgen (Prolia)
• USB (Keppra XR)

ONE CREATIVE GROUP New York, NY

COPY DIRECTOR

Wrote copy and created messaging strategy for top healthcare, beauty, CPG, and lifestyle brands. Delivered effective advertising and activations in Print, Web, Radio, Video, and OOO. Brands include:
• Johnson & Johnson
• HP Paper
• Long Island University
• Decleor
• CyberKnife
• and more

SEESAW New York NY

SENIOR STRATEGIST

Pitched, won, and managed seven-figure accounts, and brought a data- driven approach to top-tier consumer brand strategy. Led content strategy and digital marketing strategy for Smirnoff Ice global website. Created national shopper strategy for Coca Cola and Wal-Mart. Conducted market research and created product innovation strategy for Singer Sewing Co. Brands include:
• Coca Cola
• Smirnoff Ice
• Singer Sewing Co.
• Rawlings

ENTREPRENEURISM

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TRAMPOLINE HOUSE

Founder, Editor in Chief

Trampoline House Online Magazine
Seattle, WA > New York, NY

Founded and built the online cultural discovery destination that was named Best New Online Magazine by SXSW in 2004. A hub for Art, Music, Literature, and new Products, where makers and fans could connect, Trampoline House was an innovative pioneer in online community and cultural discovery. I built the site and acted as Editor-in-Chief, writing, compiling, and editing content, creating marketing plans, and building user base.
• Website named Best New Online Magazine, 2004 at SXSW in Austin

Click here for a PDF resume

For more information and to view samples, see the Marketing section.