The Ohio-based healthcare manufacturer built a strong and beloved brand through traditional wholesale methods. But as the industry underwent major changes thanks to Amazon and D2C ecommerce developments, Principle Business Enterprises needed an updated and turbocharged digital marketing strategy. Eric launched holistic SEO efforts, highly targeted social advertising campaigns, content-based community engagement for PBE’s niche markets, and overhauled the companies D2C ecommerce operations. The work resulted in a 200% boost in site traffic and a 278% increase in ecommerce revenue.
