Good Content Drives 150% Engagement Lift
January 12, 2021
Lead Generation: 200% Increase
January 10, 2021

Audio Network, Head of US Marketing

As VP and Head of North American Marketing of Audio Network US, Eric was tasked with bringing a UK tech and content provider’s unique offering to a North American market. He began by boosting digital engagement through content and partnerships, updating the product offering to more effectively and competitively meet the needs to today’s content creators, and finally revamped the sales and event strategy. All told, YOY revenue hit record growth each year and lead generation improved by over 100%.